Miracle Mile


In the early 1920’s, Wilshire Blvd was an unpaved stretch of dirt road until developer A.W. Ross saw potential for the area.

Miracle_Mile_signHis desire to create a shopping district to rival downtown LA was focused on developing a neighborhood dedicated to automobile traffic, rather than pedestrian traffic.  He ordered all engineering and signage along the boulevard to be best seen through a windshield – bolder simpler signage, longer larger scale buildings, and architectural ornament perceptible at 30 mph, rather than at walking speed.

This design was one of the earliest contributors to LA’s perception as a center of car culture.  Today the Miracle Mile has retained its vitality with such attractions as Los Angeles County Museum of Art (LACMA), the Petersen Auto Museum, The La Brea Tar Pits, and many fantastic restaurant and shopping destinations.

Residential neighborhoods within Miracle Mile include Pickford, Beverly Center, Park La Brea and Carthay Circle, while neighboring communities include West Hollywood, Hollywood and Beverly Hills.